Post by account_disabled on Mar 4, 2024 21:22:04 GMT -7
The pointing you towards assets that may perform well with some additional promotion. I tend to pull together all the URLs that I find so that I can work on themreview in conjunction with other sources. The other sources being in this case The client or perhaps colleagues at your company alerting you to invisible content Google Analytics to identify pages that perhaps get some traffic but have no links or social shares Sitemap or crawl of your domain You should now have a file of all of your existing content assets. Youre ready to match these up against any content opportunities in your market that youve previously identified or as a result of evaluating the assets youve found and researching the possible opportunities.
This might include things like Keywords areas that are worth targeting. Broken Greece Mobile Number List link opportunities Perhaps youve identified specific broken resources that youre looking to target. Shameless plug our broken link prospecting tool should be launching later this month. Rich veins of link opportunities Perhaps youve spotted a niche within your market thats particularly attractive from a linking standpoint. Now you can assess whether the content you have fits that opportunity. It probably wont be a perfect match but is it close enough to not warrant creating a whole new piece of content If a new piece of content is truly needed set that opportunity aside in favor of the others for the moment.
Remember right now were just focusing on priming and promoting existing content. Priming existing content I did say we werent going to be creating new content but there is some work involved. Unless you get really lucky the content assets you discover will probably need a little TLC before theyre ready to be promoted. RepurposeReformat So... I lied. This does involve creating a new piece of content. But in my defense youre taking the meat from an existing asset and creating something that matches the opportunity youre looking to target. In essence.
This might include things like Keywords areas that are worth targeting. Broken Greece Mobile Number List link opportunities Perhaps youve identified specific broken resources that youre looking to target. Shameless plug our broken link prospecting tool should be launching later this month. Rich veins of link opportunities Perhaps youve spotted a niche within your market thats particularly attractive from a linking standpoint. Now you can assess whether the content you have fits that opportunity. It probably wont be a perfect match but is it close enough to not warrant creating a whole new piece of content If a new piece of content is truly needed set that opportunity aside in favor of the others for the moment.
Remember right now were just focusing on priming and promoting existing content. Priming existing content I did say we werent going to be creating new content but there is some work involved. Unless you get really lucky the content assets you discover will probably need a little TLC before theyre ready to be promoted. RepurposeReformat So... I lied. This does involve creating a new piece of content. But in my defense youre taking the meat from an existing asset and creating something that matches the opportunity youre looking to target. In essence.